Terms of Service.

What Keylia is

Keylia is a text-message marketing assistant for residential real estate agents in Ontario. You text it the way you would text a coordinator. It drafts listing launches, social posts, email blasts, and follow-ups to leads, and it keeps the calendar and admin around your deals in order.

It is software. Not a brokerage, not a registrant under Ontario real estate law, and not your employee. Nothing it writes is legal, tax, or financial advice, and nothing it says about a property is a professional opinion. On every file it touches, you are still the registrant whose name is on the deal.

Who can open an account

To use Keylia you need to be at least 18, able to enter a contract, and registered to trade in real estate in Ontario or working under someone who is. Sign up for a team or a brokerage and you are confirming you have authority to accept these terms on their behalf.

Your account is tied to a mobile number, and that number is how we know a text is from you. Keep it under your control. If you lose the phone or someone else starts texting Keylia from your number, tell us and we will lock the account. Until you do, what happens under your account is yours.

What goes out under your name

Every message Keylia sends goes out as you. Your name, your brokerage, your reputation, your regulatory file. The moment you approve a draft you are the author of it, exactly as if you had typed the whole thing yourself in the car between showings.

So the advertising rules are yours to meet. Accurate property information, correct brokerage identification, the disclosures RECO and your office require, permission for the photos and floor plans you upload, and the trademark rules around REALTOR and MLS. Keylia has not read your brokerage policy manual. Where your office wants sign-off, get it before you approve.

• Check prices, measurements, and status yourself before a post ships
• Brokerage identification belongs on the ad, in the form RECO expects
• Only upload photos, video, and floor plans you hold the rights to use
• When office policy calls for broker-of-record sign-off, get it first

Consent, CASL, and messaging people

Keylia can text and email people for you. Under Canadian anti-spam law the burden of proving consent sits with the sender, and the sender is you. Load in contacts you actually have permission to message, whether that is express consent or a past-client relationship you could point to and explain. A list you inherited from an old brokerage is not automatically yours to use.

The product includes the sender identification and unsubscribe wording commercial messages require, records the consent details you enter, and honours STOP and unsubscribe replies. Useful tools, not a legal opinion on your database. Keep your own evidence of where each consent came from, and mind the National Do Not Call List rules when a call is involved.

• Never message a contact who has replied STOP or unsubscribed
• Consent details matter: when it was given, by whom, and through what
• Bought or scraped lists are out, no matter how the seller describes them
• Quiet hours and calling rules still apply to anything sent for you

Drafts stay drafts

Keylia drafts with Anthropic's Claude API. We are a customer of that API and nothing more, and language models get things wrong. One will invent a plausible-sounding detail about a property, miss the nuance buried in a long thread with a buyer, or write something clumsy about a neighbourhood. So nothing leaves until you say send.

Reading the draft is the work you keep. By approving a message you confirm you have checked it and that you take responsibility for it. Turn on a recurring routine, a Friday newsletter say, and you are approving that pattern ahead of time, so watch what it produces and shut it off if it drifts. Human-rights and fair-housing language is on you too: nothing that steers a buyer by a protected ground.

Rules that keep your number working

The short version: use Keylia for your own real estate business, aimed at people who agreed to hear from you. Most of the rules below exist because carriers and platforms enforce them, and a number that draws complaints gets filtered or blocked long before anyone at Keylia hears about it.

• Run it for your own book of business, not for an agent who is off the account
• No hiding who a message is from or who is paying to send it
• Content that steers or excludes on a protected ground is out
• Opt-outs, rate limits, and carrier filtering are not there to be dodged
• Reselling access, scraping the service, and reverse engineering are off limits

Connected accounts

Keylia is only as good as the tools it can reach: Gmail and Google Calendar, Instagram, kvCORE. Texts move over Sendblue, voice calls run through Vapi, and your data sits in Supabase. None of those companies are partners of Keylia and none of them endorse it. We connect through their public APIs, on your behalf, using the access you grant.

Every connection stays governed by that provider's own terms, and keeping your account there in good standing is up to you. When Google changes an API, Instagram limits posting, or a carrier blocks a number, features can break with little warning. Revoke access from the provider's settings any time, or text Keylia and ask it to disconnect.

Fees and cancellation

You pay the price quoted when you signed up. Subscriptions bill monthly in advance in Canadian dollars unless we agreed to something else in writing, and applicable taxes are added on top. If a plan includes message volume, going past it can add usage charges, and we will tell you before you run into them.

Cancel whenever you want by texting Keylia or emailing us. That stops the next renewal, the account keeps working through the period you already paid for, and partial months are not prorated. Fees already paid are not refundable except where Ontario consumer law says otherwise. A failed payment gets you a message asking you to fix it before anything pauses.

Price changes come with at least 30 days' notice by text or email before the new rate applies to you. Cancelling inside that window is a perfectly reasonable answer and costs you nothing. If we ever run a free trial, it turns into a paid month only after we have told you the date that happens.

Who owns what

Your contacts, listing details, showing notes, photos, and client conversations belong to you. Everything you bring in stays yours, and the drafts Keylia produces are yours to use, edit, publish, or throw away. We claim no ownership of your marketing and we do not sell your client data to anyone.

What you give us is permission to store and process that material for one purpose, which is running the service for you. That includes sending it through the interfaces listed above so a draft can be written or a message delivered. Keylia's software, prompts, brand, and design stay ours, and paying for a subscription does not transfer any of it.

One honest caveat about generated text. A model can write nearly the same open-house post for another agent working from a similar request, so we cannot promise a draft is unique to you, and we make no claim about whether it carries copyright you could enforce against anyone else.

What we can and cannot promise

We work to keep Keylia up and we cannot promise it always will be. Carriers delay texts, integrations go down, and models change under us. Keylia comes as it is, we disclaim every warranty Ontario law lets us disclaim, and we guarantee no leads, no listings, no signed deals, and no other outcome from the marketing it drafts.

Where we are at fault, our total liability to you is limited to the fees you paid us in the twelve months before the problem, and we are not liable for lost profit, lost commission, lost data, or a deal that came apart. None of this limits liability that the law says cannot be limited.

It runs the other way too. If a claim lands on us over something you sent, a spam complaint, a listing photo you did not have rights to, a regulator asking about an ad, you agree to cover the cost of dealing with it. We will tell you about it promptly and give you the chance to take the lead.

Changes, endings, and Ontario law

These terms will change as the product does. For anything material you get at least 14 days' notice by text or email, and the date at the top of this page always tells you which version is live. Staying on after that date means you accept the update. If an update does not work for you, cancel and we part on good terms.

Either of us can end the agreement. You cancel from your account or by asking Keylia. We can close an account for non-payment or misuse, or if we stop offering the service, and other than an urgent case forced on us by a provider or a carrier, you get a reasonable window to export your data first.

Ontario law governs these terms, along with the federal laws of Canada that apply in Ontario, and the courts of Ontario handle any dispute. Before it gets that far, text us or write to the contact address on our website. Almost everything turns out to be a conversation rather than a claim.